Concept development is the foundation of effective communication design, transforming ideas into purposeful visual strategies. The process involves research, brainstorming, sketching, prototyping, and refinement to align design solutions with client objectives and audience needs. Key elements in my concept development include visual storytelling, clarity, while essential process of balance, contrast, hierarchy and unity to ensureContinue reading “Concept Development in Communication Design”
Tag Archives: technology
Data Visualisation
Introduction The spark of accumulated massive collections of data excels a quick and effective way to communicate abstract information in a manageable manner using data visualisation (Reas, McWilliams & Barendse, 2010, p.119). In his TED Talk, Koblin argues that “An interface can be a powerful narrative device by which, we are able to enhance ourContinue reading “Data Visualisation”
Promoting Design for Development
Map Kibera Nairobi presents the largest slum settlement in Africa, and one of the biggest slum populations in the world. In 200 settlements, homogenously named Kibera, there are approximately 2.5 million people. The people of Kibera inhabit 6 % of the land but consist of 60 % of Nairobi’s population (Kibera Facts & Information,2018). FigureContinue reading “Promoting Design for Development”
Staging Tricks and Effects of Gondry and Berkeley
An award-winning director of music videos, screenwriting, commercials and films, Michel Gondry is celebrated for manipulation of visual elements and innovative staging effects (IvyPand, 2021). His imaginative realm exists between the state of unconscious and conscious, defying any realistic senses (Hirschberg, 2006). Gondry conceptualises pop-music with an intuitive commodity of unique and colourful dream-world imagery.Continue reading “Staging Tricks and Effects of Gondry and Berkeley”
21st Century Place Branding
Using an abstract mark that depicts a sense of place of a historical city ‘Ballarat’, or a city of nature as Hobart has recently been debated. Glickfeld argues that “Organisations usually choose to redesign their visual identities to indicate a new era” (2010, p.26) and, able to communicate in a fast paced “global marketplace” (GlickfeldContinue reading “21st Century Place Branding”
Design for Development
Design for Development Analysis Figure 1. The Winter Warmer by NotOnSunday, 2017. Retrieved July 23, 2022. Retrieved from https://thedieline.com/blog/2017/12/12/winter-warmer? The stigma behind long-lasting or better-quality tools is linked to the brand loyalty, as consumers must be motivated toward the brand (Cooper, 2012). Therefore, products with high performance specify more durability or adaptability to match theContinue reading “Design for Development”
Handcraft and Design Analysis
By emphasising human creativity over base profit motives, handmade things beg us to like them and their creators – which is why art, design, fashion, mass-manufactured goods and even pop culture are pitching themselves to consumers with a thick, reassuring dollop of the handmade. In an uncertain economic climate, handmade things have acquired virtuous newContinue reading “Handcraft and Design Analysis”
Creative and Conceptual
The Role Of the Graphic Designer My role and expertise include collecting and organizing and analyzing the information about the project to communicate these ideas, organize communicate, planning the activities and getting the outcome of the final task and evaluating the project. Read more on that topic at the Graphic Design page