Concept development is the foundation of effective communication design, transforming ideas into purposeful visual strategies. The process involves research, brainstorming, sketching, prototyping, and refinement to align design solutions with client objectives and audience needs. Key elements in my concept development include visual storytelling, clarity, while essential process of balance, contrast, hierarchy and unity to ensureContinue reading “Concept Development in Communication Design”
Tag Archives: Typography
Data Visualisation
Introduction The spark of accumulated massive collections of data excels a quick and effective way to communicate abstract information in a manageable manner using data visualisation (Reas, McWilliams & Barendse, 2010, p.119). In his TED Talk, Koblin argues that “An interface can be a powerful narrative device by which, we are able to enhance ourContinue reading “Data Visualisation”
21st Century Place Branding
Using an abstract mark that depicts a sense of place of a historical city ‘Ballarat’, or a city of nature as Hobart has recently been debated. Glickfeld argues that “Organisations usually choose to redesign their visual identities to indicate a new era” (2010, p.26) and, able to communicate in a fast paced “global marketplace” (GlickfeldContinue reading “21st Century Place Branding”
Mark and Symbol Making
Post Card – Mark Making Process The Visual Mark Making Each mark becomes a whisper, a gesture carried across the surface like a fleeting breath. In this composition, black impressions and violet strokes intertwine, balancing weight with delicacy. The word Grace anchors the imagery, repeating like a refrain, reminding us that mark making is notContinue reading “Mark and Symbol Making”
Typography – Week 1
Hello Everyone My first post for week 1 activity – Introduction to Typography of the Typography unit. Activity: You’re quite the type! The purpose of this activity is to get us thinking about and working with type. It also investigates different approaches to express typographic personality, with understanding the basic typography terminologies, such asContinue reading “Typography – Week 1”