Design for Development Analysis
Figure 1. The Winter Warmer by NotOnSunday, 2017. Retrieved July 23, 2022. Retrieved from https://thedieline.com/blog/2017/12/12/winter-warmer?
The stigma behind long-lasting or better-quality tools is linked to the brand loyalty, as consumers must be motivated toward the brand (Cooper, 2012). Therefore, products with high performance specify more durability or adaptability to match the production cycle with the product life span (Cooper, 2012). This demand is not always needed by an entry level or midweight user. For example, if information, analysis or precision of measurements required, the better-quality device would be recommended. However, marketers offer a prestigious solutions made on the assumption that we are a consumerist culture (Cooper, 2012).
I other words, the strategic marketing goal is to convince the consumers that we have always to rely upon durability and quality, no matter what is the function of this tool (Cooper, 2012). That reflects the trend of buying a “high-quality toothbrush and purchasing an automatic controlled device for high precision measuring. (Cooper, 2012). As technology advance, and upgradability becomes dominant; how would for the ordinary consumer to balance the need to use the tool and its quality. It is difficult to provide such consultation as we go to buy the up-of the range toothbrush.
Deciding to buy is not always related to the socio-economic status, but also the rich need to compromise when it comes to buy a household appliance with a ‘trade in’ marketing offers (Cooper, 2012).
Most of our current universal educational system is based on revenues from the public (Hillman & Jenkner, 2004). Broadening the education access is not always the lack of quality tools, supplies and equipment, however; many of the government’s policies are impeding the quality education (Hillman & Jenkner, 2004). Children in a low-income country can get a quality, financed education even with limited sufficient tools. This will not happen until governments become aware to take responsibility (Hillman & Jenkner, 2004).
I think it reflects the three-building block to design affordable and expandable products (Polak, 2007).
Targeting the poor as customers, and learn their needs is the best way to amend our design agenda (Polak, 2007). It is manageable by the way Polak explains the design steps.
We must consider the poor acceptance, cooperation and the level of their engagement
References
Image Captions:
Figure 1. The Winter Warmer by NotOnSunday, 2017. Retrieved July 23, 2022. Retrieved from https://thedieline.com/blog/2017/12/12/winter-warmer?
Image reference list:
Figure 1: NotOnSunday. (2017), The Winter Warmer [Photograph]. The Dieline. Retrieved from https://thedieline.com/blog/2017/12/12/winter-warmer?
Article from Proquest
Campbell, M. (2009, May 21). CANVAS. The Age https://www.proquest.com/newspapers/canvas/docview/364167047/se-2
Cooper, T. (2016). Longer lasting products: Alternatives to the throwaway society. Google Books. Gower. Retrieved July 31, 2022, from https://www.google.com.au/books/edition/Longer_Lasting_Products/zq9t5dc-gGUC?hl=en&gbpv=1
Polak, P. (2007) Design for the other ninety percent. In Smith, C. (Ed.), Design for the other 90% (pp. 19-25). New York: Cooper-Hewitt, National Design Museum, Smithsonian Organization. Retrieved from: https://librarysearch.swinburne.edu.au/permalink/f/12p6ajs/SUT-EQUELLA- SUBJECT-MATERIALSf9472fc2-4ad5-45e9-bc92-64c3ad033eb7/1
Hillman, A. L., & Jenkner, E. (2004). Educating Children in Poor Countries. International Monetary Fund. International Monetary Fund. Retrieved July 31, 2022, from https://www.imf.org/external/pubs/ft/issues/issues33/