Project
Tamkin – Help Me Learn Campaign Design Strategy
Role
Magdy Shiha – Designer & Campaign Strategist
Tools
Illustrator – Photoshop – InDesign – Figma
Description
This campaign design project, Tamkin – Help Me Learn, was developed to raise awareness of every child’s right to education and to drive community engagement through donation initiatives. The visual strategy is centred on human connection, empathy, and urgency, combining bold typography with symbolic imagery.
The poster design highlights two clasped hands as a universal metaphor of solidarity and support, reflecting the campaign’s central message: Be the Helping Hand. Typography hierarchy reinforces urgency with the clear call-to-action Donate Now, while the supporting tagline emphasises education as a fundamental right. The colour palette contrasts warm, earthy tones with bold purple and red to capture attention and inspire emotional resonance.
The campaign strategy balances visual impact with social responsibility, ensuring accessibility and clarity across print and digital platforms. It demonstrates how design can mobilise communities, drive donations, and communicate a cause effectively.
Deliverables
- Campaign poster design for print and digital distribution.
- Cohesive visual identity including typography, colour, and messaging.
- Adaptations for social media, community outreach, and fundraising channels.
Impact Outcomes
- Increased visibility of the Tamkin – Help Me Learn initiative within target communities.
- Enhanced emotional engagement through symbolic, inclusive visual language.
- Strengthened campaign credibility by aligning with the Australian Syrian Association.
- Inspired direct action through donations, fostering collective responsibility toward child education rights.