Concept development is the foundation of effective communication design, transforming ideas into purposeful visual strategies. The process involves research, brainstorming, sketching, prototyping, and refinement to align design solutions with client objectives and audience needs. Key elements in my concept development include visual storytelling, clarity, while essential process of balance, contrast, hierarchy and unity to ensureContinue reading “Concept Development in Communication Design”
Tag Archives: design
Data Visualisation
Introduction The spark of accumulated massive collections of data excels a quick and effective way to communicate abstract information in a manageable manner using data visualisation (Reas, McWilliams & Barendse, 2010, p.119). In his TED Talk, Koblin argues that “An interface can be a powerful narrative device by which, we are able to enhance ourContinue reading “Data Visualisation”
Promoting Design for Development
Map Kibera Nairobi presents the largest slum settlement in Africa, and one of the biggest slum populations in the world. In 200 settlements, homogenously named Kibera, there are approximately 2.5 million people. The people of Kibera inhabit 6 % of the land but consist of 60 % of Nairobi’s population (Kibera Facts & Information,2018). FigureContinue reading “Promoting Design for Development”
Staging Tricks and Effects of Gondry and Berkeley
An award-winning director of music videos, screenwriting, commercials and films, Michel Gondry is celebrated for manipulation of visual elements and innovative staging effects (IvyPand, 2021). His imaginative realm exists between the state of unconscious and conscious, defying any realistic senses (Hirschberg, 2006). Gondry conceptualises pop-music with an intuitive commodity of unique and colourful dream-world imagery.Continue reading “Staging Tricks and Effects of Gondry and Berkeley”
21st Century Place Branding
Using an abstract mark that depicts a sense of place of a historical city ‘Ballarat’, or a city of nature as Hobart has recently been debated. Glickfeld argues that “Organisations usually choose to redesign their visual identities to indicate a new era” (2010, p.26) and, able to communicate in a fast paced “global marketplace” (GlickfeldContinue reading “21st Century Place Branding”
Design for Development
Design for Development Analysis Figure 1. The Winter Warmer by NotOnSunday, 2017. Retrieved July 23, 2022. Retrieved from https://thedieline.com/blog/2017/12/12/winter-warmer? The stigma behind long-lasting or better-quality tools is linked to the brand loyalty, as consumers must be motivated toward the brand (Cooper, 2012). Therefore, products with high performance specify more durability or adaptability to match theContinue reading “Design for Development”
Handcraft and Design Analysis
By emphasising human creativity over base profit motives, handmade things beg us to like them and their creators – which is why art, design, fashion, mass-manufactured goods and even pop culture are pitching themselves to consumers with a thick, reassuring dollop of the handmade. In an uncertain economic climate, handmade things have acquired virtuous newContinue reading “Handcraft and Design Analysis”
21st Century Design – The Dawn of Modernism
Introduction The spark of World War I excels Australia’s industrial span; its growth stimulates urban modernity (School of Historical Studies 2008). During the 1920s, the increasing scale of manufacturing advances and urban sprawl were seen clearly in conjunction with new materials, powered machines, suburban trains and trams, modern household appliances, developed engineering and steel productionContinue reading “21st Century Design – The Dawn of Modernism”
20th Century Design – Industrial Revolution
The Industrial Revolution, starts from the 18th to 19th centuries, as rural society in Europe and America were shifted to become urban (Wyatt 2008, p. 22). Technological changes were imposed to end the manufacturing by hand, factories were built (Housel 2007, p. 4). With the growth of mass production, industrialisation established the prerequisite for theContinue reading “20th Century Design – Industrial Revolution”
Mark and Symbol Making
Post Card – Mark Making Process The Visual Mark Making Each mark becomes a whisper, a gesture carried across the surface like a fleeting breath. In this composition, black impressions and violet strokes intertwine, balancing weight with delicacy. The word Grace anchors the imagery, repeating like a refrain, reminding us that mark making is notContinue reading “Mark and Symbol Making”